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About ATA

ATA Automation Co., Ltd. was founded in 1998 and is headquartered in Changsha, China. With over two decades of expertise in power electronics, we specialize in providing reliable industrial automation solutions. Our product portfolio includes high-quality soft starters, frequency converters, and motor control systems, all designed to improve efficiency and ensure optimal performance in industries worldwide. Our commitment to innovation and quality has made ATA a trusted name in global markets.

What Products We Supply

Solution We Provide

ATA Understanding Your Struggles

For decades, industries have faced high costs, unreliable suppliers, and forced compromises. Engineers and procurement managers are stuck choosing between overpriced brand names or risky alternatives, often with no room for flexibility.

The “brand tax” forces you to overpay for solutions that don’t meet your needs, while supply chain issues and pricing transparency add even more frustration. But it doesn’t have to be this way.

We Get It, and We’re Here to Change It

At ATA, we don’t just understand the challenges you face — we’ve lived them. We’ve seen firsthand how the industry has pushed companies into a corner, forced to sacrifice quality for cost or wait months for critical equipment.

Our Vision

At ATA, we aim to redefine industrial automation. Our vision is to lead the way with innovative, cost-effective solutions that drive efficiency, reliability, and performance across industries. We believe in empowering businesses to unlock their full potential without compromising on quality or cost.

Our Mission

Our mission is simple: to eliminate the compromises that have plagued industrial automation. We provide reliable, customized solutions that address your unique challenges, reduce costs, and enhance performance. With ATA, you gain a partner committed to helping you grow, save, and thrive.

Our Process

At ATA, we don’t just deliver products — we deliver results. Here’s how we do it: Discovery – We listen and understand your challenges, diving deep into your needs. Tailored Solutions – We design automation systems that fit your exact requirements. Development & Testing – Our engineers build and rigorously test to ensure top-tier performance. Seamless Integration – We make sure our solutions integrate smoothly into your operations. Continuous Support – We stay with you, optimizing and supporting your systems for the long term.

Why Work With Us

Our R&D System

At ATA, innovation drives us. We invest heavily in R&D and build a strong, competitive team to stay ahead in the industry.

Established Technology Center

We partner with top universities, including Xi'an Jiaotong University, to establish research hubs like the New Energy Engineering Technology Transformation Center, advancing our cutting-edge solutions.

echnology Platform

Through our strategic partnership with Vertiv Technology (formerly Emerson), we focus on developing high-performance power devices like SCR and IGBT, ensuring we deliver industry-leading products.

Advanced Testing

With our state-of-the-art testing equipment, including motor testing stations and aging test chambers, we ensure the reliability and durability of every product we deliver.

Innovating Industrial Automation Solutions Since 1998

Empowering Industrial Progress

Innovation

Pushing technological boundaries to develop cutting-edge solutions.

Quality

Ensuring the highest standards in every product we manufacture.

Reliability

Providing trusted, dependable systems for critical industrial operations.

Sustainability

Focusing on environmentally friendly solutions that promote energy efficiency.

Customer Commitment

Delivering personalized solutions and exceptional support to every client.

Quality, Innovation, and Trust

We’ve earned global recognition through certifications like CE, CCC, and UL, as well as over 70 technology patents, ensuring that our products meet the highest standards of quality, safety, and performance. But our greatest achievement? The trust of clients across 30+ countries — from Fortune 500 companies to industry leaders in sectors like oil & gas, manufacturing, energy, and petrochemicals.

what makes us different

Why ATA? The Partner You Deserve

Cost-Effective Solutions

By investing in R&D and cutting-edge technologies, we bring you cost-effective, high-performance products that don’t come with a premium price tag.

Customized for Your Needs

Your business is unique, and we understand that. Our team works directly with you to deliver custom solutions tailored to meet the specific challenges you face.

Reliable, On-Time Delivery

Say goodbye to the delays and uncertainty. We’ve built a transparent, streamlined supply chain that ensures on-time delivery every time.

Proven Industry Leadership

ATA products are used by some of the biggest names in the industry. From PetroChina to Sinopec, we’ve earned our reputation by consistently delivering reliable and innovative solutions.

ATA Soft Starter

Let’s Build
the Future Together

Contact us today, and let’s discuss how ATA can help you drive progress, maximize efficiency, and empower your business.

Our Honor History

1998-2002

Passed ISO9001:2000

Passed ISO9001:2000 quality system certification Awarded as one of the top 500 private enterprises in the top ten industries in the province
1998-2002

2003-2012

Passed CE certification

The ATA Technology Park has been completed in the Changsha High-tech Zone and is officially in operation.

Awarded the invention patent implementation award.

The soft starter has passed CCC certification and CE certification.

Awarded the title of ‘Advanced Enterprise in Technological Innovation’.

2003-2012

2012-2018

“Auto Technology” As Famous Brand

The industry’s first high-voltage soft start comprehensive testing platform has been established.

“High-power medium and high-voltage frequency conversion soft start” has been listed as a major scientific and technological project in Changsha.

“Auto Technology” trademark has been recognized as a famous trademark in Hunan Province.

2012-2018

2019-2020

More Honor At China

Awarded the ‘Specialized, Refined, Characteristic, and Innovative’ small giant enterprise in Hunan Province.

Awarded the ‘Key Intellectual Property Protection Enterprise in Hunan Province.’


2019-2020

2021-2022

Listed as a national-level specialized and sophisticated ‘little giant’ enterprise.

Recognized as ‘Hunan Province Enterprise Technology Center’.

The ATA Technology Second Industrial Park and the Xinshao Industrial Park have been completed and put into operation.


2021-2022

2023-2024

Listed as the ‘Single Champion of Manufacturing Industry in Hunan Province’.
2023-2024
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